On 19 March 2026, Mr. Tor Saralamba, Consul-General of Thailand in Los Angeles delivered opening remarks at the “Thailand as a Strategic Hub for Semiconductor and Advanced Electronics Investment in Southeast Asia” webinar hosted by Thailand Board of Investment (BOI), Los Angeles office. Speakers included representatives of BOI and companies that are currently investing and operating in Thailand. There were approximately 40 participants from both the United States and Thailand in attendance.

Consul-General highlighted Thailand’s National Semiconductor and Advanced Electronics Strategy which aims to expand Thailand’s semiconductor industry toward a full value chain. He also outlined the advantages of investing in Thailand such as strong infrastructure and stable governance, as well as the strategy to increase investment in human capital development and incentives for investors. Ms. Nawarat Wongbenjarat, Director of BOI, Los Angeles Office, discussed Thailand’s strengths as a regional investment hub, including its ready-to-use infrastructure, highly skilled workforce, and well-established industrial supply chains. In addition, Thailand’s location serves as a gateway to a domestic market of over 70 million people and the broader ASEAN market of more than 700 million people. Furthermore, Ms. Anin Meksuksai, Director of Foreign Investment Marketing Division, BOI, highlighted Thailand’s competitive advantages and BOI incentives for investing in Thailand.

From the private sector’s perspective, Lumentum International (Thailand) shared the company’s experience investing in Thailand. Key strengths included the country’s strategic geographic location, clear policy direction, and robust infrastructure. He also addressed challenges such as language and culture barriers and regional competition. In addition, he underscored growth opportunities in emerging industries such as data centers, artificial intelligence (AI), and the Industrial Internet of Things (IIoT). In addition, Microchip Technology (Thailand) shared the company’s operational experiences in Thailand, emphasizing key success factors such as supply chain resilience, strong government support, and the Thai workforce, while also noting challenges related to human resource management.

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